Your Emails Are Losing You Money!
What This Is...
Most small businesses set up email once and never revisit it. Not because you're doing anything wrong - but because email and retention are the two things that quietly leak revenue while everything else gets attention.
If you run a Shopify store, a service business, or anything else with a customer list, there's a good chance you're leaving money on the table.
Common gaps I find:
- No welcome sequence for new subscribers
- No abandoned cart recovery
- No post-purchase follow-up
- No win-back for lapsed customers
- A newsletter that's just "new arrivals" with no strategy behind it
Any one of these, fixed properly, can typically add 5 to 15% monthly revenue for a store at your size.
How It Works
1. I sign up to your list
Using a real email address, I note exactly what happens - what arrives, when, and what doesn't.
2. I look at your setup
I check what platform you're using, whether key flows exist, and where the most obvious gap is.
3. I write you a one-page audit
Not a proposal. Not a sales pitch. A short document that says: here's what I found, here's what it's likely costing, here's what I'd set up.
4. You decide what to do next
The audit is yours, whether you act on it or not. If you want the full picture, the £149 report is below. If you want me to implement it, I'll quote a fixed fee.
What the Audit Includes
- One specific gap - not a list of everything, just one that's almost immediately actionable and profitable
- A rough estimate of what it's costing - caveats allowed for, based on typical conversion rates
- A clear description of what I'd set up - the actual sequence, flow, or fix
- Two options if you want me to build it - a starter scope and a fuller scope, both fixed-fee
One page. Roughly 90 seconds to read. No jargon.
Want the full review? The free audit covers one single, large gap. The paid audit below covers a LOT more - flows, sequencing, segmentation, deliverability, a prioritised roadmap.
What It Costs
The first audit is free. No charge, no obligation, no call required.
If you'd rather have the complete picture first:
| Option | What's included | Fee |
|---|---|---|
| Free audit | One-page review. One specific gap, what it's likely costing, what I'd set up | £0 |
| Full audit | Full flow inventory (welcome, cart, post-purchase, win-back, browse, sunset), sequence-level detail, subject lines, segmentation review, deliverability and list health, prioritised roadmap with estimated impact per flow | £149 |
The full audit is a document you keep, whether or not you act on it. If you go on to have me build any of it, it's included in the build fee — you're not paying twice.
If you decide you want me to implement:
| Option | What's included | Typical fee |
|---|---|---|
| Starter flow | Welcome sequence plus one other flow | £400–800 |
| Flow suite | All key flows: welcome, abandoned cart, post-purchase, win-back, plus list segmentation | £1,500–3,000 |
Fixed fee. Delivered in agreed timeframe. No ongoing retainer, no monthly management, no lock-in.
Who This Is For
- Shopify and ecommerce stores doing £100k - 5m/year who've never properly set up email flows
- Service businesses with a customer list that isn't being used
- Experience providers (studios, workshops, courses) with repeat-booking potential
- Anyone who's built a list but isn't sure what to do with it
What This Isn't
- Not a full site rebuild. I'm not redesigning your website.
- Not SEO or ads. This is specifically about email and retention.
- Not a retainer. Once the work is delivered, we're done - unless you want to come back for something specific.
- Not a discovery call. If you want the audit, you just complete the form. If you want to proceed after reading it, you email me. No calls necessary at any stage (unless that's something you want)
Proof
Two recent Shopify builds, both designed and created from scratch - writing, imagery, structure:
Both sites included email flows built in from the start. Happy to talk through what was set up and why.
Request your FREE email audit today:
About me...
A quick note on who's writing this:
I'm "CopyMadAd - a copywriter, langauge analyst, and online/email strategist - with a background and continued interest in psychology and persuasion. I've also built multiple Shopify stores from scratch - writing, design, structure - and set up their email flows as part of the build.
This service is one that I specialise in for clients today: find the gaps, fix them, and show what they're worth.