Privacy policy
Last updated: 9th November 2026
Who we are
This privacy notice tells you what to expect us (Adam Hodgetts, trading via CopyMadAd.com) to do with your personal information.
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
Sharing information outside the UK
Contact details
support@copymadad.com
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
- Names and contact details
- Third party information (such as family members or other relevant parties)
- Payment details (including card or bank information for transfers and direct debits)
- Message content and communication threads (potentially including sensitive data about health, children, and abuse).
- Correspondence
We collect or use the following personal information for the operation of client or customer accounts:
- Names and contact details
- Purchase or service history
- Account information, including registration details
- Marketing preferences
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details
- Marketing preferences
We collect or use the following personal information to comply with legal requirements:
- Name
- Contact information
- Any other personal information required to comply with legal obligations
- Safeguarding information
We collect or use the following personal information to protect client welfare:
- Names and contact information
- Client account information
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in processing client messages and data to provide the requested coaching, analysis, or reporting services. The benefit to the client is in gaining clarity, assistance in organising their information, and receiving suggestions regarding safe, de-escalated communication strategies. The risk is mitigated because processing is strictly necessary to deliver the specific service they purchased, and all data is kept confidential. The client's interests are prioritised because all analysis and reporting is solely for their benefit.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in maintaining client accounts to manage orders, invoices, and service history. This benefits the client by ensuring a smooth, tracked service and easier access to past communications. The risk is minimal as we only collect essential contact and purchase details, and financial data is securely processed via an encrypted checkout.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in keeping past clients informed about related services (such as upcoming products and services that may benefit them). The benefit to the client is access to tools that can further help their situation. The risk is low, and we mitigate it by operating a 'soft opt-in' - always providing a clear unsubscribe link/instructions in every email, ensuring we do not override the client's right to opt out.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information to comply with legal requirements:
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information to protect client welfare are:
Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We have a legitimate interest in using client contact details to respond to inquiries or resolve any complaints. This benefits the client by ensuring their issues are addressed promptly. The risk is minimal as data is only accessed for the purpose of resolving the specific matter.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
Directly from you
Legal bodies or professionals (such as courts or solicitors)
How long we keep information
We will only retain your personal information for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Specifically:
Message Threads, Drafts, Other personal info: we will delete any message threads, drafts, other personal information you choose to send 12 months after our coaching or analysis service has concluded, unless we agree to keep them on file for an ongoing retainer or ongoing service relating to them.
Financial Records: By law, we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
You can request that we delete your message data sooner by emailing support@copymadad.com
Who we share information with
Data processors
Shopify
This data processor does the following activities for us: Shopify hosts our website, manages our store, processes payments, and sends automated order confirmation emails.
Stripe and PayPal
This data processor does the following activities for us: They securely process credit and debit card payments on our behalf. We do not see or store their full financial details.
Others we share personal information with
Professional or legal advisors
Organisations we’re legally obliged to share personal information with
Sharing information outside the UK
Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: International clients
Category of recipient: Individual clients
Country the personal information is sent to: Worldwide
How the transfer complies with UK data protection law: The International Data Transfer Agreement (IDTA)
Where necessary, our data processors will share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Shopify, Stripe, and Email Hosting Providers
Category of recipient: Technology and software service providers
Country the personal information is sent to: United States
How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: support@copymadad.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint